Every year, 92 million tons of textile waste is generated globally, with a staggering 85%of this waste originating from post-consumer sources. This highlights a significant opportunity for improving end-of-life management of textiles, as most of the waste occurs when consumers discard or donate their used clothing.
Textile recycling, the process of reclaiming used textiles and repurposing them into new products, has the potential to reduce environmental impacts, conserve resources, and support a circular economy. In particular, textile-to-textile recycling focuses on converting discarded garments into new fabric or products made from similar materials.This process is crucial for closing the loop in the fashion industry, allowing for the recovery of valuable fibers and reducing the need for virgin materials. However, achieving effective textile-to-textile recycling poses unique challenges, here are some of the key issues the industry faces:
Although legislation is beginning to address textile waste with laws such as Extended Producer Responsibility (EPR) in Europe and newly parts of the U.S. Despite current challenges brands will need to take responsibility for their products at end-of-life. This shift in responsibility underscores the need for effective recycling systems.
At MĀDI, we believe that innovative technologies can help tackle these issues head-on. By providing vital information about each garment's composition, care instructions, and end-of-life options, we can enhance recycling processes and consumer engagement.
Our Digital ID advances a circular value chain by:
• Streamlined Sorting: Digital IDs allow for accurate identification of fabric types and compositions, product type, dyes and more, facilitating better sorting at recycling facilities. When garments reach the end of their life, recyclers can quickly access this data, ensuring they are processed correctly.
• Consumer Engagement: Engaging consumers is vital for the success of textile recycling. Remedies must be easy, fast, and comfortable to use. With our digital ID, consumers can simply scan the QR code and be directed to the appropriate collection spot or mode to send it to a recycling facility, making it easy to let go of their items responsibly.
• Connecting to the Right Facilities: Our platform links consumers to local recycling facilities that specialize in their specific fiber for recycling. This not only improves recycling rates, but also ensures that garments are recycled appropriately, avoiding downcycling or disposal in landfills.
• Working with Brands: We aim to create a circular ecosystem that prioritizes responsible production and consumption. By integrating digital IDs into a brands’ products, they can provide their customers with seamless access to recycling options and repair services during ownership, ultimately driving more responsible consumer behavior.
We are excited to continue expanding our ecosystem for post-sale services, making it easier and more accessible for consumers to utilize essential resources for textile recycling. Through our collaboration with sorting and recycling facilities, we offer comprehensive recycling traceability, ensuring that garments with our digital ID are sorted and processed with maximum efficiency, achieving high recycling rates. By enhancing consumer engagement and simplifying the recycling process, we can significantly scale up textile recycling efforts and capacities to drive meaningful change within the fashion industry.
If you want to learn more, email us at info@hellomadi.co.